How to Get Sponsors for an Event: A Step-by-Step Guide
Securing sponsors for an event is one of the most powerful ways to elevate your production, increase brand credibility, and cover event costs. Whether you’re planning a corporate event, product launch, or experiential activation, the right sponsorships can enhance the experience while providing valuable exposure to brands.
As a leading event planning company in Los Angeles, ROCKDIMENSION specializes in crafting strategic sponsorship deals that benefit both event organizers and corporate sponsors. Here’s how you can attract and secure sponsors for your next event.
Step 1: Define Your Sponsorship Value
Before reaching out to potential sponsors, you need to establish what makes your event worth sponsoring. Brands don’t just give money—they invest in events that align with their marketing goals.
✅ Know Your Audience: Sponsors want access to a specific demographic. Define the age, interests, and purchasing power of your attendees.
✅ Clarify Your Event Goals: Is your event about brand exposure, lead generation, or product engagement? Your sponsorship package should align with these objectives.
✅ Highlight Unique Selling Points: What makes your event different? Whether it’s a luxury experience, high-profile guest list, or social media reach, emphasize why event planning companies in Los Angeles should take notice.
Step 2: Identify the Right Sponsors
Finding the perfect sponsors means targeting brands that naturally align with your event’s audience.
🔎 Where to Look for Potential Sponsors?
Brands that sponsor similar events – Research past Los Angeles event planning companies that secured sponsorships for comparable events.
Industry-relevant brands – A wellness event may attract fitness brands, while a corporate conference may appeal to tech firms.
Your existing network – Utilize personal contacts, vendors, and corporate connections for warm sponsorship leads.
💡 Pro Tip: If you’re targeting national brands, start with local branches. Many event companies in Los Angeles secure sponsorships from regional marketing teams rather than corporate headquarters.
Step 3: Create an Irresistible Sponsorship Package
A well-crafted sponsorship package should offer value beyond logo placement.
Types of Sponsorship Opportunities
🎤 Title Sponsorship (Presenting Sponsor) – Exclusive event branding, keynote speaking slots, and VIP access.
🏆 Gold, Silver, Bronze Tiers – Scalable sponsorship levels with different benefits based on investment.
📲 Digital Sponsorship – Social media mentions, sponsored content, and live stream branding.
🍸 Experience Sponsorship – Naming rights for lounges, cocktail hours, or networking spaces.
🎁 Product Sponsorship – Sampling opportunities, gift bag inserts, and exhibitor booths.
Ensure your sponsorship proposal includes:
✅ Event overview – What the event is, where it’s happening, and expected attendance.
✅ Audience demographics – Data that proves why their brand should invest.
✅ Sponsorship benefits – What they get in return (brand exposure, leads, VIP treatment).
✅ Pricing tiers – Multiple options for different budgets.
💡 Pro Tip: Make sponsorship customizable—some brands prefer media exposure, while others may want on-site activations.
Step 4: Pitch to Sponsors Like a Pro
When pitching sponsors, personalization is key—avoid generic emails. Instead, focus on how the event planning in Los Angeles aligns with their marketing goals.
How to Approach Sponsors?
📞 Cold Outreach – Email or call potential sponsors with a tailored proposal.
🤝 Networking Events – Attend Los Angeles event planning industry mixers to connect with decision-makers.
📩 Leverage LinkedIn – Direct message marketing directors and event planners.
Email Pitch Template:
Subject: Exclusive Sponsorship Opportunity – [Event Name]
Hi [Sponsor’s Name],
I’m [Your Name] from ROCKDIMENSION, an event planning company in Los Angeles known for high-impact corporate events. We are hosting [Event Name], a [brief event description] attended by [target audience].
Given [Sponsor's Brand]’s focus on [relevant industry], we’d love to discuss an exclusive sponsorship opportunity that offers:
✅ [Key Benefit #1] (e.g., premium brand visibility)
✅ [Key Benefit #2] (e.g., targeted lead generation)
✅ [Key Benefit #3] (e.g., social media exposure to [audience size])
Would you be available this week for a quick 15-minute call? Let’s explore how we can create a win-win partnership.
Looking forward to your thoughts!
Best,
[Your Name]
[Your Contact Info]
[Your Website]
Step 5: Seal the Deal & Deliver on Promises
Once a sponsor expresses interest, move quickly to negotiate terms and finalize contracts. Clearly outline:
🔹 Payment structure – One-time fee or installment payments.
🔹 Deliverables – What they receive in return (ads, brand mentions, VIP perks).
🔹 Event logistics – Setup instructions, speaking slots, or digital placements.
On event day, ensure maximum brand exposure for your sponsors. Many corporate event planners in Los Angeles hire dedicated teams to manage sponsor expectations and ensure they receive the ROI they were promised.
💡 Pro Tip: Post-event, send a sponsorship report showing attendance numbers, social media impressions, and key takeaways to retain sponsors for future events.
Partner with ROCKDIMENSION for Sponsorship Success
At ROCKDIMENSION, we specialize in securing high-value sponsorships for corporate and experiential events. Our Los Angeles event planners craft custom sponsorship strategies that drive brand exposure, engagement, and ROI.
💌 Inquire today at area@rockdimension.com
🌎 View our portfolio at www.rockdimension.com
Let’s create sponsorships that transform your event into a profitable success! 🚀